Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website
نویسندگان
چکیده
This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users‘ virtue experience with the remote areas, different user may response differently. Two kinds of user‘s personal factors are investigated in this study: Susceptibility to Interpersonal Influence and Personal Involvement. The research findings support the ideas proposed by Vogt et al. that values sought by information searchers are not limited to functional needs but include hedonic, innovative, aesthetic, and sign needs. The findings also indicate that interactivity feature can generate better intention to visit on users with higher personal involvement on the tour, or lower susceptibility to interpersonal influence. While on traditional tourism website, these two factors (personal involvement and susceptibility to interpersonal influence) have no significant impact on users‘ satisfaction. Based on these findings, marketers and advertisers can design more effective tourism website for various potential visitors to enhance their intention to visit the destination. JEL Classifications: C91, M15, M31, O33
منابع مشابه
A Progressive Multilevel Model for Selecting Medical Tourism Destinations: A Qualitative Study
Introduction: The overall objective of this study was to design a progressive multilevel model using the Delphi method for selecting a medical tourism destination which includes three levels of decision making: the destination country, then the destination city, and finally, the healthcare center in the selected city. This model can be used as a new area of research for further...
متن کاملNot Very Willkommen: the Internet as a Marketing Tool for Attracting German-Speaking Tourists to Non-European Destinations
The Internet can be a powerful cross-cultural incoming tourism communication tool if used in a proper way. Visitor images of destinations are important drivers of consumer choice and therefore, how destinations provide information to visitors is critically important to image formation. This text first looks at the general features of Internet as a cross-culture communication tool in tourism, ba...
متن کاملAn Entropy (Shannon) Based Approach for Determining Importance Weights of Influencing Factors in Selecting Medical Tourism Destinations
Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...
متن کاملThe Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad)
Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...
متن کاملJoint destination marketing in the South Central Coast region of Vietnam
This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...
متن کامل